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Why Every Child Can Keep Active Regardless of Deprivation

Posted on 19th September 2017

The current economic climate is hitting everyone hard, and this comes to light in many ways.

Although these issues hit adults harder, it is becoming ever increasingly obvious that they are also having an effect on children.

Statistics show that 40% of children living in deprived areas in the UK have been measured as obese or overweight in the last year. Compare this to children living in affluent areas, to which only 27% are obese or overweight. This shows the true extremity of the current problems facing children today.

Every child deserves the same opportunities regardless of their financial background. Deprivation can put restraints on certain things, however staying active and healthy doesn’t have to be costly, and in most cases its completely free.

There are many activities that children can take part in that don’t have to cost a penny, such as walking, running and playing multi sports in the garden or park, or at lunchtime in school. Families are great influences on children, and having a few minutes each day to be active can really help to change the mind set in children and help them to create healthy habits. It can be as simple as walking to and from school, or making chores into something active such as dancing around the house or making up a routine to hang the washing out!


Whilst these things are easy to do at home, schools are also key to ensuring children learn the importance of leading a healthy lifestyle.

Schools and teachers need guidance on how to increase physical exercise and give all children the opportunity to get active. This can be as easy as getting everyone involved in PE lessons and ensuring that all children are active for the whole session. Ensuring that PE lessons are fun and engaging will inspire and encourage children to be more active and make inspire them to be more active in their free time, such as going out to play with friends or spending more time outside playing in the garden.

Active Superstars work closely with schools to give children of all abilities the opportunity to be active, and inspiring families to be active for life. We recognise the importance of flexibility for schools and the importance to cater for different children and their situations. We tailor our services to specific requirements to get the best outcome and help children reach their potential. 

Give us a call today on 0121 222 5464 to find out how we can help your school. 

Active Superstars provides high-quality Sports Coaching activities to get children active. If you want to engage children in fun, energising activities, contact us today on 0121 792 2643 or email

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